A quality website is a necessity for any business or corporation that wants to succeed in this modern era of technology. A poorly designed or poorly functioning site will leave a bad taste in the mouths of potential clients, which is what every business wants to avoid. One of the best ways to ensure that a site works well is to make it as elegantly simple as possible. It is definitely tempting to try incorporating every fancy new feature into a website, but research has shown that people prefer sites that are simple and easy to navigate and that have a slightly muted color palette.
There are many great ways to generate ideas for a website such as:
* Looking at the most popular websites and examining their layouts
* Watching tutorials from designers such as John McWade
* Browsing through portfolios of designers that work with successful sites
* Using search engines to find interesting techniques for website design inspiration
There is a standard form of website navigation that internet surfers have come to expect from websites. While creative navigation can be a wonderful artistic statement for things such as art portfolios, photography websites, etc., it is generally not recommended to change things too drastically from the norm if you desire to appeal to the general public. Most successful websites have information in easy to find places with menus that offer clear ideas instead of vague terminologies. The buttons generally become highlighted or similar when the user hovers over them to show that the links are active.
Content is not something that should be taken lightly for website designing. There is a tendency among a lot of businesses to stretch the truth on their websites to make themselves sound more enticing to the potential client. However, this is not a good policy to win over clients for the long term, nor is it very ethical. Honesty will always work the best because people have become increasingly aware of the fact that when a website sounds “fishy” or “sketchy”, it should probably not be taken seriously. Professional web design is as much dependent on content as it is visual aesthetics.
The simplicity of the color palette and graphic layout of a site cannot be emphasized enough. Psychologists have proven that “cool” colors make people feel comfortable and “warm” colors can sometimes make people feel uneasy. Muted shades of colors are becoming the more popular solution for sites looking to add class. So, in theory, a website with muted shades of “cool” colors such as blue and green has a greater chance of pleasing viewers than a site with bright reds and yellows. There are plenty of occasions where bright colors such as red and orange will work, but they should be used in moderation.
As far as the graphic layout is concerned, the fewer pictures and graphic images used, the better the site will look. An experienced designer that works for a quality web design company can see the power of taking one image and making it prominent on the page instead of trying to fit as many images on the page as possible.